Exsona partnered with nib to support the initial stages of the project, focusing on two key phases: Discover and Develop.
- Stage 1: Discover
Objective Review: We began by working closely with nib’s leadership and HR teams to clarify and prioritise their objectives for the wellbeing strategy. This included reviewing the current state of wellbeing at nib, understanding existing strengths, and identifying gaps that needed to be addressed.
Employee and Leadership Engagement: To ensure the strategy would be well-informed and relevant, we facilitated a series of focus groups with employees and leadership. These sessions were designed to gather insights, experiences, and ideas directly from those most impacted by the strategy.
Competitive Analysis: We conducted a thorough analysis of nib’s competitors to understand how their wellbeing offerings compared, identifying areas where nib could differentiate itself and enhance its Employee Value Proposition (EVP).
- Stage 2: Develop
Opportunity Identification: Based on the insights gathered, we helped nib identify key moments in the employee lifecycle where wellbeing could be most effectively integrated. This allowed us to align the wellbeing strategy with broader EX initiatives, ensuring a holistic and impactful approach.
Idea Generation and Prioritization: We led brainstorming sessions with the project team to generate a comprehensive listof potential features and initiatives for the wellbeing strategy. These ideas were then assessed and prioritized based on their potential impact and alignment with nib’s strategic goals.
Employee Campaign: To foster engagement and buy-in, we launched an employee idea generation campaign, inviting all employees to contribute their thoughts on improving wellbeing at nib. This initiative not only generated valuable ideas but also helped to create a sense of ownership and involvement among the workforce.
