Youi Insurance, known for its dynamic approach to insurance services, embarked on a transformative journey to reinforce its organizational values and enhance employee engagement. With a workforce of over 1,000 people, Youi prides itself on its vibrant and energetic culture, emphasizing values like Dynamic, Passionate, Awesome Service, Honest, Human, and notably, Recognition.
Despite its strong culture, Youi faced the challenge of effectively recognizing and rewarding its diverse workforce. In a competitive industry, attracting and retaining top talent required more than just traditional incentives. The aim was to develop a recognition program that not only celebrated achievements but also fostered a culture of continuous engagement and motivation.
To address this challenge, Youi developed an innovative gamification platform, ‘YourGame’, designed entirely in-house. YourGame was a holistic recognition program, focusing on rewarding not just performance but also behaviors aligning with Youi’s values. This multi-faceted approach included:
The feedback from Youi’s employees was overwhelmingly positive, with many appreciating the holistic view of performance and engagement YourGame provided. The program’s success was further validated by multiple awards, including the Best Reward and Recognition Program and Best Use of Technology in the HR Awards.
The partnership between Youi Insurance and the YourGame initiative exemplifies the power of innovative employee engagement strategies. By understanding and addressing the unique needs of its workforce, Youi successfully enhanced its organisational culture and set a new standard in employee recognition.