How We Helped UniSC Increase Social Media Engagement by 726%

When the University of the Sunshine Coast (UniSC) came to us, they weren’t looking for fluff. They wanted a powerful Employee Value Proposition (EVP) — one that would help them stand out in a crowded higher education sector, attract great people, and authentically showcase what makes UniSC different.

But here’s what happened next:

Their internal brand launched.
Their careers page was transformed.
And their social media engagement? It increased by 726%.

The Challenge

UniSC was clear on their values — but unclear on how to bring those values to life in a way that resonated with future talent. Like many universities, they were struggling with a competitive hiring market, especially for academic and specialist roles. Their employer brand felt generic, and their social content wasn't cutting through.

They needed an EVP that was:

• Bold and true to their culture

• Aligned with the experience of working at UniSC

• Flexible enough to be used across job ads, social media, and careers content

What We Did

We ran a full EVP engagement with UniSC using our proven 5D method:

Discover

We started with research: employee interviews, desktop reviews, and a competitor audit. We mapped out what was unique about UniSC’s employee experience — and where they could stand out.

Develop

We worked closely with internal stakeholders to shape clear EVP pillars that reflected both the lived experience and aspirational goals of the university.

Design

Then we crafted the messaging: taglines, proof points, and key themes for social and careers content. No jargon. No corporate beige.

Deliver

We supported UniSC to launch the EVP internally and externally — with practical guidance for activating the brand across job ads, career pages, and recruitment comms.

Data

And we measured it. That’s how we know it worked.

The Results

Here’s what UniSC achieved after launching their new EVP with our help:

• 726% increase in social media engagement

• Clear, consistent employer branding across channels

• Improved careers page with more human, authentic language

• Strong internal buy-in and pride in the brand

• Better alignment between HR, marketing, and hiring teams

Why It Worked

This wasn’t just a tagline project. We worked shoulder-to-shoulder with the UniSC team to make sure the EVP was something people would use. That’s the difference between a dusty strategy deck and real-world impact.

We didn’t just hand over a bunch of messaging — we built tools, coached stakeholders, and worked on implementation.

What’s Next?

We’re continuing to partner with clients who want their employer brand to do more than look pretty. Our approach is simple: no fluff, no tick-box HR — just real results that help you attract, engage, and retain the right people.

If you want to create an EVP that cuts through — and you’d love a 726% engagement boost too — let’s talk.

👉 Book a 5D People Strategy Session